Life
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Tomorrowland Thailand reveals its first food lineup — Baan Tepa and Gaggan Anand — special restaurant tickets go on sale Oct 15Papillon by Baan Tepa at 3,800 baht and B-EAT with Gaggan Anand at 2,900 baht per person, alongside several more Thai chefs and butterfly waffles, ahead of the festival Dec 11-13 in PattayaOct 9 · Oops Travel
HUAWEI WATCH GT 7 teams up with Pomme Chan on a 6-design 'Movement of Life' collection, on sale Oct 2Watch bands and faces featuring the artist's linework; GT 7 Pro starts at 9,990 baht, GT 7 starts at 6,990 baht, with gifts worth up to 6,276 bahtOct 1 · Techhaus Thailand
Siam Discovery hosts BIFW 2026 Autumn/Winter Oct 6, spotlighting 13 brands across two fashion presentationsThe Exploratorium's ground floor becomes a fashion stage under the theme 'Fashion of Revolution,' with a Discovery Selection show and a House of Aren Vietnamese-fashion showcaseSep 21 · Siam Discovery
MICHELIN Keys 2026: Thailand earns Keys for 71 hotels, Capella Bangkok moves up to three KeysSix hotels hold three Keys, 22 hold two Keys and 43 hold one Key; 15 hotels are new entrants and five moved up a tierSep 18 · Oops Travel
ICONSIAM hosts Iconic Craft Coffee Expo 2026 with over 1,000 coffee menu items, Sept 16-20Six coffee zones spanning Thai cafes to international brands from 13 countries, plus the Thailand Iconic Coffee & Creativity Championship with over 100,000 baht in prizesSep 16 · ICONSIAM
Fujifilm launches instax Pal 2, a tiny 10-megapixel camera with 30 effects, priced at 5,690 baht, on sale Sept 29Sensor upgraded from 5 to 10 megapixels, stores up to 100 shots, alongside the instax Link WIDE 2 printer priced at 6,090 bahtSep 16 · Techhaus Thailand
Apple overhauls the Health app with AI alongside watchOS 27 and new heart sensors on Series 12/Ultra 4The redesigned Health app uses Apple Intelligence to summarize data, with new Insights and Longevity tabs that compare a Health Age score; watchOS 27 ships Sept 14Sep 10 · Apple
Sanrio Characters Half Marathon: ASEAN's first Sanrio-themed run, Sept 27 at One BangkokSix race distances from 1.7 to 21 km, with a choice of six character teams; every package includes a medal, finisher towel and team jerseySep 9 · One Bangkok
AIA adds a Mood Diary feature to its ALive app, helping working-age users manage mid-year stressA daily mood-tracking tool built on the Tiny Habits concept, following a survey finding Thai workers stressed by work, social media and financesSep 7 · Techhaus Thailand
The Cricut Maker 5 cutting machine has arrived! RTB unlocks DIY ideas into business opportunitiesSupports 13 blade and tool types, cuts over 300 materials, 30% smaller, on sale at 18,875 baht at B2S and onlineSep 4 · Techhaus Thailand
Cathay Pacific marks 80 years with 'AniFAREsary' campaign, fares cut by up to 3,580 baht plus Asia Miles bonusThroughout September 2026, Cathay Pacific is discounting fares in every cabin class to over 50 destinations, with an Asia Miles bonus and lifestyle perks to mark its 80th anniversarySep 3 · paapaii.com
realme 828 Fan Festival 2026 wraps in style! Team SATOSHI wins the RoV championship and a 20,000-baht prizerealme closes out 828 Fan Festival 2026 with an RoV grand final across 2 brand shop branches; Team SATOSHI x Kuaitiao Khot Kak takes the championship and a 20,000-baht prizeAug 31 · Techhaus Thailand
True x YouTube hold a 21-hour movie marathon, opening theaters in 4 provinces for fans to watch exclusive contentTrue Corporation partners with YouTube on the 'True Du Marathon Cinema Challenge,' screening exclusive content from 5 creators for 21 straight hours across cinemas in 4 provincesAug 31 · Techhaus Thailand
Gulf Kanawut teams up with OPPO to plant trees, inviting younger generations to care for the planet through Go GreenOPPO invites Gulf Kanawut, as part of the OPPO Family, to join its Go Green tree-planting and seedling activity at Rayong Botanical Garden, to be handed over for community careAug 29 · Techhaus Thailand
Pooh and Pavel bring HUAWEI Pura 90s on a luxury Chao Phraya cruise — those who went were in for a treat!Huawei holds 'Pura Exclusive River Night with Pooh & Pavel,' taking 30 lucky winners on a Chao Phraya dinner cruise with actors Pooh Krittin and Pavel NaresAug 21 · Techhaus Thailand
realme 16 Series 5G becomes Official Device Partner of RPL 2026 Winter, the companion for pro-level gamersThe realme 16 Series 5G becomes Official Device Partner of the RoV Pro League 2026 Winter, with the top realme 16 Pro+ 5G powered by a Snapdragon 7 Gen 4 chipAug 21 · Techhaus Thailand
TrueMoney x KTO launch a Korea travel campaign, triple the value with up to 50% offTrueMoney partners with the Korea Tourism Organization (KTO) on a 'Pay with TrueMoney, Travel Korea, Triple the Value' campaign offering up to 20% cashback on flights, stays and spending in South KoreaAug 14 · Techhaus Thailand
Zoom in on every moment on stage! OPPO Find X9 Ultra proves its camera power at the PUN Comeback ShowOPPO runs a 'free 10x optical zoom loan' activity at the PUN Comeback Show at centralwOrld LIVE, letting fans try shooting the stage with the OPPO Find X9 UltraAug 11 · Techhaus Thailand
BEARHOUSE launches "Choco Pilloww," a soft 3-layer drink for easygoing moments, priced at 139 baht from August 8, 2026, at all branches and on deliveryBEARHOUSE launches its new 3-layer 'Choco Pilloww' drink at 139 baht under the concept 'Turn Every Break into a Soft Moment,' available from August 8, 2026 at all branches and deliveryAug 8 · paapaii.com
realme ignites gamers across Thailand! 828 Fan Festival 2026 crowns an RoV champion with a realme 16 Pro+ 5Grealme opens registration for the realme 828 RoV Tournament 2026 at its annual fan festival; the winner receives a realme 16 Pro+ 5G, registration closes August 14, 2026Aug 8 · Techhaus Thailand
A season of green — let nature heal you in the rainy seasonA roundup of nature-focused destinations for the rainy 'green season,' spotlighting tea plantation views, rice terraces, curcuma flower fields and valley villagesAug 4 · paapaii.com
When a 60-year-old luxury hotel group teams up with the No. 1 super app to make every trip seamlessOnyx Hospitality Group partners with Grab for a 60th-anniversary campaign linking transport, stays and dining for guests at its Amari, OZO, Shama and Oriental Residence hotelsJul 30 · Techhaus Thailand
realme heads to BACONTIME THE MEMORY, giving gaming fans a close-up Gaming Master experiencerealme joins 'BACONTIME THE MEMORY' on July 26, 2026 as a main sponsor of Bacon Time's team, setting up a booth to let fans try games on the realme 16 Series 5GJul 30 · Techhaus Thailand
realme heads to Bacon The Memory on July 26, bringing the realme 16 Series 5G to challenge gamers with loaded prizesrealme sets up a booth at Bacon Time's The Memory event on July 26, 2026 at True Digital Park, letting attendees try the full realme 16 Series 5G lineup with activities and prizesJul 21 · Techhaus Thailand
SKG enters the Thai market, launches the G7Pro Fold smart neck massager, with "Wang Yibo" as global brand ambassadorChinese smart health-device brand SKG officially launches in Thailand with its flagship G7Pro Fold neck massager and names actor Wang Yibo as Global Brand AmbassadorJul 15 · Techhaus Thailand
OPPO Reno16 Series 5G teams up with BABYMONSTER for a K-pop Random Dance event, taking over Siam's giant screenOPPO partners with BABYMONSTER as Reno Girls for an OPPO K-pop Star Random Dance event at Siam Square, alongside OPPO Reno16 Series 5G promotions for studentsJul 14 · Techhaus Thailand
Thais flock to book accommodation with points! POINTX teams up with Expedia to unveil a new travel trendPOINTX and Expedia Group reveal insights from the XTravel platform on the POINTX app showing 62% of users pay fully with points and 38% combine points with SCBX group cardsJul 10 · Techhaus Thailand
True teams up with TAT to launch "True5G Signal, Tasty Dish," elevating digital-age food tourismTrue Corporation partners with TAT on the 'True5G Signal, Tasty Dish' project, mapping restaurants with both great food and True5G coverage, targeting 1,000 locations nationwide this yearJul 10 · Techhaus Thailand
realme teams up with Bacon Time, bringing the realme 16 Series 5G to an unforgettable "Bacon The Memory" fan meetrealme brings its realme 16 Series 5G lineup to esports team Bacon Time's 'Bacon The Memory' fan meet on July 26, 2026 at True Digital ParkJul 8 · Techhaus Thailand
Now open! HARUKI, a Japanese-style homemade bakery, at Central Northville, from 30 bahtCentral Food Retail opens 'HARUKI,' a Japanese-style homemade bakery at Central Northville mall, with over 120 bakery and drink items starting at 30 bahtJul 7 · paapaii.com
OPPO teams up with BABYMONSTER for a TikTok content challenge, with VIP concert tickets and exclusive prizes up for grabsOPPO partners with BABYMONSTER as Reno Girls for a TikTok activity where fans create clips for a chance to win VIP concert tickets and prizes worth up to 65,000 baht combined; entries close August 17, 2026Jul 7 · Techhaus Thailand
Dusit Thani Group launches the Dusit Collection brand in Japan with a lakeside resort at Lake Toya, HokkaidoWE Hotel Toya, designed by Kengo Kuma, has 55 lakeside rooms plus three two-story villas, every room with a private onsen; opens July 1, 2026Jun 30 · Dusit International
79 Beach Club Koh Samui opens a beachfront experience built around 'Full Moon Every Day'79 Beach Club & Resort on Bang Rak beach, Koh Samui, is built around 'Full Moon Every Day' and 'Happy Hour is Every Hour,' positioning itself as a day beach club on over 4,000 sqmMay 5 · paapaii.com
Spice lovers take note! Delicasia x Chester's spicy grilled chicken tastes freshly grilled in every bite, at 7-ElevenCPRAM partners with Chester's to launch 'Delicasia x Chester's Spicy Grilled Chicken,' a ready-to-eat 3-piece wing pack for 42 baht, available at 7-Eleven nationwide from April 30, 2026Apr 27 · paapaii.com
Formalab Bangkok opens a Pilates studio in the heart of the city at One BangkokA Pilates studio in the One Bangkok development on Wireless Road offering three class formats, with equipment ranging from Reformer to CadillacApr 21 · One Bangkok
Central Retail teams up with Mastercard and Singha Lemon Soda to launch Central Songkran FestThe Central department store group partners with Mastercard and Singha Lemon Soda on 'Central Songkran Fest' for international tourists throughout April 2026, with Central Patong as the centerpiece for a fourth consecutive yearApr 10 · paapaii.com
"Sis Ling" Lingling Kong breaks every sun-protection limit, fronting new HER HYNESS Marshmallow Sunscreen as she renews her ambassador roleThai clean-beauty brand HER HYNESS renews Lingling Sirilak Kong as brand ambassador for another term and launches two Marshmallow Sunscreen formulasMar 29 · paapaii.com
UNIQLO launches Premium Linen SS26 and its first-ever UNIQLO : C capsule collectionUNIQLO launches its Spring/Summer 2026 Premium Linen collection designed with Clare Waight Keller, alongside its first UNIQLO : C capsule collection, on sale April 3, 2026Mar 13 · paapaii.com
PRAKAAN, Thailand's first single-malt whisky brand, holds exclusive "The Quest of PRAKAAN" event, bringing Thai identity to the world stagePRAKAAN, Thailand's first premium single-malt whisky brand, held an invitation-only event, 'The Quest of PRAKAAN,' at The House on Sathorn on February 13, 2026Feb 16 · paapaii.com
Dusit highlights its full-circle Michelin success — from hotels to restaurants to chefs it trained itselfIn 2025, three hotels earned Michelin Keys, Cannubi by Umberto Bombana earned one star, and several Le Cordon Bleu Dusit alumni have gone on to win Michelin stars of their ownFeb 4 · Dusit International
Booking.com reveals 10 travel trends for 2026, finds Thai travelers prioritizing self-expressionBooking.com's 10th-anniversary travel trends report for 2026 finds Thai travelers increasingly choosing trips that reflect who they areJan 29 · paapaii.com
"Wingstop" opens its first Thailand branch at MBK with 9 signature flavors from its 3,000+ locations worldwideWingstop, a fried-chicken brand with over 3,000 locations in 18 countries, opens its first Thailand branch on the 2nd floor of MBK Center on December 13, 2025, with brand operator Name Prakarn RaivaDec 12 · paapaii.com
GANO launches a new portable coffee maker brand, bringing a fresh take on modern coffee drinkingGANO launches its new portable coffee maker brand with a modern, easy-to-use design for brewing fresh coffee on the go, under the concept 'Good coffee doesn't always have to be serious'Dec 11 · paapaii.com
Premium seafood grill KAYAKI expands to Central Embassy, bringing YAKIZAKANA culture and healthy Japanese Modern dining with an outdoor terraceKAYAKI, a Japanese-style fish and seafood grill, opens its second branch on the 5th floor of Central Embassy, spotlighting YAKIZAKANA culture with its 1,290-baht Tenkai set menuNov 16 · paapaii.com
Central Retail teams up with Krungsri credit cards for 800-baht cashback on purchases of 3,000 baht or more, plus 4 tips for smarter year-end shopping through November 2025Central Retail partners with Krungsri credit cards to offer up to 800 baht cashback on purchases of 3,000 baht or more through November 2025, with 4 tips for year-end shoppingNov 7 · paapaii.com
Taokaenoi teams up with Calbee to launch "Ban Ban Spicy Seaweed Flavor," creating a vegetarian-snack sensationTaokaenoi teams up with Calbee to launch 'Ban Ban Spicy Seaweed Flavor,' a crispy spicy pea snack carrying a vegetarian ('Jay') mark for the vegetarian festivalOct 15 · paapaii.com
Abigail transforms into "Tao Kae Gail" as Chompoo Araya leads the family market expansionTaokaenoi unveils mother-daughter presenters Chompoo Araya and little Abigail as 'Tao Kae Gail' at the Snack Party event at CentralWorld, targeting the family marketSep 11 · paapaii.com
Chompoo Araya and little Abigail become Taokaenoi's new faces at a special Snack Party event at CentralWorld Sept 10, packed with activitiesTaokaenoi announces the 'Taokaenoi x Tao Kae Gail Snack Party' on September 10 at CentralWorld, unveiling mother-daughter presenters Chompoo Araya and little AbigailSep 3 · paapaii.com
The end of the pour-and-dab era! Maggi's new square bottle revolutionizes the Thai kitchenMaggi redesigns its seasoning sauce packaging with 'Maggi's Iconic Square,' a square bottle that's easier to grip, pours more precisely, and stores more compactlyAug 28 · paapaii.com
CHAGEE launches Peach Oolong Milk Tea, a new drink made with real peach and premium oolong tea, on sale Aug 8, 2025 with a special promotionCHAGEE Thailand launches its new Peach Oolong Milk Tea, blending premium Fujian oolong tea with real Shandong peach, on sale from August 8, 2025Aug 5 · paapaii.com
Bar B Q Plaza Central Pinklao reopens with a redesign, 12 exclusive GON Select dishes, and 50% off trio sets — book todayBar B Q Plaza's Central Pinklao branch reopens with a new 'Family Fun Flavorful' concept, a 12-dish GON Select branch-exclusive menu, and a reopening promotion of 50% off trio setsJul 21 · paapaii.com
Starbucks launches new churro and warabi mochi drinks plus an 11-flavor mooncake food and snack menu, July 22-Sept 8, 2025Starbucks Thailand launches new churro and warabi mochi drinks plus an 11-flavor mooncake food and snack menu, running July 22-September 8, 2025Jul 21 · paapaii.com
AIS partners with the Tourism Authority of Thailand to launch a new campaign boosting Thai tourism with digital technologyAIS and TAT launch the 'Happy to Travel Thailand, Comforted Anywhere' campaign, connecting travel experiences through a digital network to boost Thai tourism in 2025May 22 · paapaii.com
CHAGEE officially opens in Thailand with a new Tea Bar concept, its first-in-Thailand Teaspresso Series, and a rewarding membership appCHAGEE officially opens in Thailand with a 'third home' Tea Bar concept and its Teaspresso Series menu at its first three branches in central BangkokMay 22 · paapaii.com
KANORI launches Premium Five set, a loaded 5-roll special menu priced at 1,490 bahtKANORI, Thailand's first hand roll bar, launches its new Premium Five set with 5 premium rolls for 1,490 baht, served at every branchMay 13 · paapaii.com
COVERNAT, a top Korean streetwear brand, has arrived in Thailand!South Korean streetwear brand COVERNAT opens its first Southeast Asia flagship store at Siam Square One, with a limited 200-piece Bangkok Edition collectionMay 11 · paapaii.com
HER HYNESS, Thailand's No. 1 clean-beauty brand, names "Lingling Sirilak Kong" as its first-ever presenterThai clean-beauty brand HER HYNESS names Lingling Sirilak Kong as its first brand presenter and launches UV Adapt Hya Water Sunscreen SPF50+ PA++++May 10 · paapaii.com
Taokaenoi teams up with Suki Teenoi to launch two new fried seaweed flavors — suki dipping sauce and black shabu — now at 7-Eleven nationwideTaokaenoi teams up with Suki Teenoi to launch two new fried seaweed flavors, suki dipping sauce and black shabu, available at 7-Eleven nationwideMay 7 · paapaii.com
EssilorLuxottica unveils SS2025 eyewear collection blending cutting-edge innovation with timeless designEssilorLuxottica launches its Spring/Summer 2025 eyewear collection around three concepts: 'Tech Breakthrough,' 'Boundless Creativity' and 'Modern Classics'Apr 30 · paapaii.com
Hyatt Regency Bangkok Sukhumvit goes all out with "Durian Decadent Afternoon Tea"Hyatt Regency Bangkok Sukhumvit presents 'Durian Decadent Afternoon Tea,' a durian-themed set built around premium Mon Thong durian from Toby's Farm in Chanthaburi, April 4-May 31, 2025Apr 21 · paapaii.com
Vogue Eyewear launches No Rules Club collection celebrating rule-free style for 2025Vogue Eyewear launches its 2025 eyewear collection under the 'No Rules Club' concept, with a pop-up event alongside LIBI Home cafe in BangkokMar 13 · paapaii.com
Trip.com launches its big '3.3 Mega Sale' campaign with special deals on flights, hotels and attractionsTrip.com's '3.3 Mega Sale' runs March 3-6, 2025, with buy-one-get-one flight deals and rooms from 333 baht a night at 8 partner hotelsMar 5 · paapaii.com
Mega Bangna hosts MEGA PET DAY 2025, turning footsteps into over 2,000 doses of rabies vaccineThe PAWSOME GREEN HERO event at Mega Park teams up with RABIES CLUB VET KU and SMARTHEART to deliver vaccines to community dogs in Ban Nang Fah, SaraburiFeb 26 · เมกาบางนา
Qfresh sends Chef Ping to lead Qpid, serving up seafood favorites in Siam and heading to Hua Hin beachQfresh, part of the Thai Union group, holds 'Qfresh...Qpid, Say I Love You with Seafood' at Siam Square and Hua Hin beach, with Chef Ping Surakit Khemkaew creating special dishesFeb 22 · paapaii.com
Taokaenoi launches two new Seaweed Topping flavors, expanding into restaurants nationwideTaokaenoi launches two new 'Seaweed Topping' flavors in 8-gram packets, part of a market-expansion strategy through partnerships with restaurants nationwideFeb 4 · paapaii.com
Lay's celebrates three decades in Thailand with Master of Flavor House event, bringing in Nani and Praewa for a special experienceLay's marks its 30th year in Thailand with 'Lay's Master of Flavor House' at CentralWorld, reviving two legendary flavors with presenters Nani Hiranyakit and Praewa NichaphatJan 31 · paapaii.com
A Thailand first! "Five Star Chicken with Pepsi Sauce" brings the flavor innovation of two giant brands togetherSuntory PepsiCo Beverage (Thailand) partners with Five Star, part of the CPF group, to launch 'Five Star Chicken with Pepsi Sauce' for the first time in Thailand under the 'Fiery Duo, Five Star Pepsi' campaignJan 20 · paapaii.com
