AIA adds a Mood Diary feature to its ALive app, helping working-age users manage mid-year stress

AIA Thailand added a Mood Diary feature to its ALive Powered by AIA health app to help working-age people manage mid-year mental fatigue, targeting primarily those aged 31–54. The feature lets users log their daily mood through 4 steps: recording feelings with icons, reviewing past moods, spotting recurring patterns, and assessing overall mood trends through a report.

The feature is built on the Tiny Habits concept, which emphasizes small daily actions that become sustainable habits, rather than setting big goals that require an immediate lifestyle overhaul. This draws on a survey AIA conducted with NielsenIQ among 1,000 Thai working people, which found that stress stems from comparing oneself on social media, performance pressure, economic uncertainty, and financial constraints.

Data from the 1323 mental health hotline shows that in 2023, working-age callers accounted for 5,989 calls, or 74.8% of all calls, mostly related to work stress and life dissatisfaction. The ALive app positions itself as bringing together physical health care, mental health care, and financial planning in one place.

Source: Techhaus Thailand