The end of the pour-and-dab era! Maggi's new square bottle revolutionizes the Thai kitchen

Maggi, the seasoning sauce familiar in Thai kitchens, has redesigned its packaging into 'Maggi's Iconic Square,' a modern square bottle shape developed for a better grip at the corners.

The company says the new shape allows for more precise pouring control to preserve each cook's personal 'hand taste,' while storing neatly to save space, suited to both traditional Thai kitchens and modern small kitchens.