Bünyamin Aydın stages a Cappadocia fashion show for 15 years of Les Benjamins, filmed on iPhone 18 Pro Max and designed on iPad Pro

Bünyamin Aydın, the designer behind Istanbul lifestyle brand Les Benjamins, marked the brand's 15th anniversary with a historic fashion show in Cappadocia, filmed on iPhone 18 Pro Max, for his new collection "From Earth to Sky". It blends Turkish cultural heritage, 1970s rock and roll flair and a futuristic edge, mixing Anatolian heritage and avant-garde design with the capabilities of iPad Pro and Apple Pencil Pro.

Before sunrise in Rose Valley

Before the sun rose in Cappadocia on October 14, the crew was already moving through Turkey's Rose Valley. Aydın photographed hot-air balloons for reference, sketched with Apple Pencil Pro on iPad Pro, and examined garments with his assistant on site.

iPad Pro in the process

Aydın said he wanted people to take part in the creative journey rather than just handing them finished ideas. iPad Pro's multitasking mattered as the workflow grew complicated: he could sketch in Procreate, reference travel photos and research local plants in Safari side by side with its window management, while Background Tasks exported files.

Source: Apple Newsroom (Thailand)