Sony Thailand launches the noise-cancelling WH-CH730N at 5,490 baht and the WH-CH530 at 2,190 baht, targeting Gen Z

Sony Thailand Co., Ltd. is bringing its latest wireless headphones, the WH-CH730N and WH-CH530, into the Gen Z market with colorful design options at accessible prices, suited for every lifestyle — listening to music, working, online learning, traveling, and watching content.

Sony says it understands that young people today value individuality, viewing headphones not just as audio devices but as a reflection of fashion, style, and personal character — hence the focus on diverse design and colors, from bright tones and earth tones to classic colors.

WH-CH730N

These lightweight, foldable over-ear headphones come with Dual Noise Sensor noise-cancellation technology (filtering out ambient sound for clearer music), comfortable for all-day wear. Battery life reaches up to 50 hours with noise cancellation on, longer than the previous model, with a 10-minute quick charge providing about 4.5 hours of use. Sound can be customized via the Sound Connect app.

For calls, it uses Precise Voice Pickup, combining beamforming microphones (directional sound pickup), microphone placement, and AI-based noise reduction. It supports LE Audio, Multipoint Connection (connecting to multiple devices at once), Fast Pair, and Swift Pair. Available in 5 colors — black, off-white, pink, beige, and blue — priced at 5,490 baht.

WH-CH530

These compact, lightweight, round on-ear headphones last up to 55 hours, with a 3-minute charge providing about 1.5 hours of use. They feature AI noise reduction during calls and a Maximum Volume Control function with 5 adjustable levels. They support Multipoint Connection, Fast Pair, Swift Pair, and LE Audio. Available in 6 colors — black, cobalt, white, pink, coral, and mint — priced at 2,190 baht.

Availability

Both models go on sale in Thailand from September 17, 2026, with an extra 3-month warranty on top of the standard 12 months when registering the product with My Sony Rewards by scanning the QR code inside the box. For more information, contact LINE: @SonyThai, call 0-2715-6100, or visit www.sony.co.th.

Source: Techhaus Thailand