Synnex repositions as a Value Creator, staking its flag on AI to drive business solutions through 2027
SYNNEX announces a new direction at Partner Connect 2026, teaming with over 30 brand partners to combine AI and cloud, while launching new services SWOPMART and Prompt Money
Synnex (Thailand) Public Company Limited announced a major strategic direction at the "SYNNEX PARTNER CONNECT 2026: Empowering the Future" event, shifting its role from distributor to a full-fledged "Value Creator," integrating AI and cloud together with more than 30 partner brands.
Suthida Mongkolsuthi, CEO, said AI is changing how people work, run businesses, and meet customer needs, but AI's real value emerges only when it delivers measurable business results. The company plans to use its network of more than 70 global technology brands and over 6,000 distribution points nationwide to connect technology with partner expertise.
The event also launched new services, including SWOPMART Trade-In, a platform for buying and selling used tech devices; Prompt Money, a financial-support platform to strengthen partners' sales capability; and expanded warranty services in partnership with insurance brokers, reinforcing its goal of becoming Thailand's "No. 1 IT Ecosystem."
Source: Techhaus Thailand
Source: Techhaus Thailand
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