COM7 launches 7CLUB+, overhauling its membership system — moving beyond 'points' to personalized perks

Com7 Plc (COM7) is reshaping its customer-loyalty approach with the 7CLUB+ program, which the company says isn't a traditional points system but an ecosystem connecting customers throughout their entire technology-ownership journey — from buying a device, to maintenance, choosing accessories, trade-in programs, and upgrading to a new device — all through the LINE @7clubplus channel.

7CLUB+ also consolidates the company's previously separate programs into one system, using each customer's usage data to deliver benefits matched to their specific timing and needs, rather than offering the same perks to everyone. Yothaka Rodphothong, Director of e-Commerce and CRM at COM7, said that building loyalty today means sustaining the customer relationship continuously throughout their entire Technology Journey.

Source: Techhaus Thailand