HONOR Alpha Store opens — the world's first AI flagship store, at The Mall Bangkapi
HONOR opens HONOR Alpha Store at The Mall Lifestore Bangkapi on July 24, 2026, which it describes as the brand's first AI-format flagship store in any overseas market
HONOR opened the HONOR Alpha Store on the 2nd floor of The Mall Lifestore Bangkapi on July 24, 2026, under the concept 'Play with AI, Live with HONOR,' bringing products, innovation and after-sales service together in a single retail space.
George Zheng, HONOR's President for Southeast Asia, said Thailand is one of the brand's most important strategic markets in the region, with the store opened in partnership with its Thai distribution partner.
Source: Techhaus Thailand
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