Thailand's singles drive the economy with strong spending power, as the Solo Economy claims two-thirds of the market

A study by The 1 Insight found that single people are an increasingly influential consumer group for the Thai economy, with strong purchasing power growing faster than the overall market, alongside the 'Self Splurge' phenomenon of spending on oneself.

National Statistical Office data from 2023 shows about 25% of Thais are single, mostly concentrated in urban areas — Bangkok alone accounts for as much as 50% — with singles most concentrated in the 25–34 age group.