Namchow Thailand launches BinBin Multigrain and Mee Jang to target younger consumers at THAIFEX 2026

Namchow Thailand, a major rice-cracker exporter, launched 2 new products, BinBin Multigrain and Mee Jang, under the concept 'New Journey into the Future,' at the THAIFEX – ANUGA ASIA 2026 food trade show.

Ekkasak Kaewket, a company executive, said the food market is shifting with younger consumer behavior that seeks health, quality, fun and convenience all at once, with the two new products targeting the health-conscious and street-food crowds respectively.