Apple launches the 4th-gen Apple TV 4K with an A19 chip, 50% faster CPU, priced at 10,900 baht, with 4-speaker surround sound

BusinessOops TechOct 143 min read
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Apple launches the 4th-gen Apple TV 4K with an A19 chip, 50% faster CPU, priced at 10,900 baht, with 4-speaker surround sound

GPU twice as fast, an AV1 decoder, a redesigned Siri Remote that can be located, and a role as the hub for smart-home devices; coming to Thailand soon

Apple announced the next-generation Apple TV 4K on October 13, 2026, positioning it as Apple's most immersive home theater experience yet, with stronger performance and a smoother role as the hub connecting smart-home devices through Apple Home.

Bob Borchers, Apple's vice president of Worldwide Product Marketing, said the new Apple TV 4K delivers the most immersive home theater experience ever, paired with HomePod for the best surround sound yet, and serves as part of the most connected Apple Home experience when used alongside HomeView and HomePod mini 2.

Performance and remote

The A19 chip delivers up to 50% faster CPU performance and up to 2x faster GPU performance versus the previous generation, with snappier responsiveness, faster scrolling and smoother animations, plus a dedicated AV1 decoder that streams high quality video using less bandwidth.

The Siri Remote keeps its existing design but adds support for precision finding via Find My, along with a sound that plays on the remote to help locate it. Precision finding requires an iPhone Duo, iPhone Air, or iPhone 17 or later (excluding iPhone 17e) running the latest iOS, with availability varying by region; the locate-by-sound feature is exclusive to the newest Siri Remote.

4-speaker home theater

The headline feature is building a 4-speaker surround setup for the first time using the Apple TV 4K (4th generation) paired with four HomePod mini 2 units. All speakers work with Apple TV 4K to sense their position in the room and automatically tune volume and timing for the space, or a pair of HomePod (2nd generation) speakers can join the 4-speaker set, as long as the front and rear pairs match.

Smart home hub

The new Apple TV 4K can control home accessories from anywhere. With a compatible video doorbell, notifications pop up on the TV, letting users see who's at the door, talk to visitors, and unlock the door without interrupting what they're watching. It supports automations, Guest Mode, and HomeKit Secure Video processing, with built-in Wi-Fi and Thread.

The Apple TV app offers hundreds of Apple Originals and live sports like Formula 1 (in the US), Major League Soccer and Friday Night Baseball. FaceTime works with Continuity Camera, and users can customize how iCloud Photos displays via iPhone or iPad, choosing specific albums for slideshows or screen savers, with a shuffle feature that rotates categories.

Privacy and environment

The A19 chip includes Secure Exclaves, an isolated processing area for microphone data that tvOS, apps, users, or even Apple cannot access. HomeKit Secure Video footage is end-to-end encrypted. On the environmental side, the device uses 100% recycled gold and tin in circuit board solder, 100% recycled rare-earth elements in magnets, 80% recycled aluminum in the thermal module and 100% in the Siri Remote housing, with 100% fiber-based packaging.

Pricing and availability

The Apple TV 4K (4th generation) is priced at 10,900 baht, coming to Thailand soon (exact date not yet announced). The new Siri Remote is compatible with Apple TV HD and previous Apple TV 4K models and is also sold separately, with the Find My precision-finding feature supported on the 2nd-generation Siri Remote and later. Based on Apple's press release dated October 13, 2026; pricing and release date are subject to change.

Source: Oops Tech (summarized from Apple's announcement)

Source: Oops Tech